February 26, 2010 by Ginny  
Filed under Personal Branding

• Experiences – This is where many people start and stop. Recounting the jobs you have had is only the beginning. To me, it feels like snap shots in time that tell only part of your story. Learn how to weave a (true) story that links one discreet job to another with insight into why and how you made decisions about your choices.
• Competencies – With a description of your skills, knowledge and capabilities we are starting to tell a story, but it’s like watching a black and white movie. You have to be able to distill what you are really good and how you go about doing things. Offer context, that is, preferences for and exposure to certain kinds of situations and circumstances that provide dimension and interest to your movie.
• Achievements – Now the movie is colorized with the successes and “lessons” you have had. Be able to state your role in a winning situation and talk about what you learned when something went wrong. As an example, were you in a lead or supporting role?
• Aspirations – Everyone wants to dream and dream big you should. Visualize the happy ending. Don’t be afraid to express your goals, desires and ambitions. Not only do I believe you manifest them by claiming them, others generally want to help you achieve your goals. Put them out there!

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