“A brand’s value is a financial representation of a business’s earnings due to the superior demand created for its products and services through the strength of its brand.” Interbrand Corp.

When it comes to your personal brand, your value is harder to measure and is far more subjective. Your job is to help others see the value that you bring by having a realistic sense of what it is based on objective input, context, demand and remuneration. Here’s what I mean:

• Context – You need to learn the condition under which your attributes are best deployed. I don’t know about you, but I’ve worked in places where the organization and I ceased to be compatible. My skills were not completely valued. In one case it was company culture; I knew I would not move up to the level I wanted. In another it was the company strategy that I no longer agreed with. When things become discordant and you are no longer seen or valued, re-pot yourself in another group or another company.

• Demand and remuneration – are they related? It’s great to be wanted and it’s important to know your worth. The reality is that in most organizations until you reach the loftiest heights, you are bound by compensation bands regardless of how wonderful you are. Pay your dues and keep performing; you are investing in yourself. In the meantime, do learn how to secure non-financial remuneration for a job well done. This can take the form of a promotion, title upgrade (not always a promotion), access to educational opportunities, increased responsibilities, etc.

• Value Proposition – Tell, don’t ask. Only you know what you are willing and capable of adding to the party. Be prepared to tell people what that is – without apologies. This isn’t about being boastful or arrogant, but it is about standing up for yourself and making sure you are being appreciated for your contributions. You can’t assume that everyone sees your value, at least not as you do. State your worth; sometimes if you won’t, no one else will.