THE SUCCESS BEHIND ONLINE CUSTOMIZATION

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Owning your own unique item, be it a car, t-shirt or watch is an attractive prospect to anyone who considers themselves to have style. It’s also a great way to express your interest in a particular sport or hobby, and sometimes even the brand itself – think musicians, movies, cult trends and products.

One company that is making strides utilizing a custom design process is OZ Promo T-Shirts. As the name suggests, many of its clients are businesses wanting to print t-shirts for promotional purposes. T-shirts are an extremely effective asset when it comes to increasing brand awareness. They can be used as casual uniforms for trade shows and demos, or they can be given out free to prospective customers and clients or handed out with specific purchases. They can also be included in media packages and used as prize items for raffles and draws.

The business model caters to a large audience, and the competition is minuscule compared to mass-produced branded clothing. However, regardless of the effectiveness of the company’s strategy, it still takes a driven, dedicated leader to spearhead such a successful project. Coordinating such a manufacturing process is by no means easy, and requires strict research, development and analysis to ensure that the product is of a high standard, the design process is streamlined, the website has no flaws, and most importantly of all, the end cost is competitive and affordable.

If you’re interested in creating a start-up that uses the basic principles employed by Angelo Veljanoski at OZPromoTShirts.com, then experiencing the process for yourself is a great place to start. By trying out the service for yourself you’ll be able to witness first-hand the pros and cons of customizing a product online.

Veljanoski started OZ Promo T-Shirts in 2002 with the simple idea of printing custom tees for the local market. However it wasn’t long before the company began supplying to customers Australia-wide and in 2009 the decision was made to convert the business into an online only store. With a large customer base and years of experience producing custom t-shirts, the transition was smooth and now the family run business benefits from considerably lower operating overheads, and the freedom that comes with accessing your own digital store front from any internet connection in the world.

Online customization is beginning to take off in all types of industries and big brands such as NIKE are just some of the ones taking advantage of this trend. However, with the endless amount of bureaucratic red tape the large corporations must go through in order to bring such a concept to market means they are regularly behind the curve – e.g. NIKE’s ID customization is extremely limited – and this gives more opportunity for smaller, more boutique brands to compete with similar ideas.

So if you’re interested in customizing your products or services and giving your customers exactly what they want, then it’s time to begin researching the process for yourself and see how you can transform your design and purchasing process to replicate that of Oz Promo T Shirts.

 

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Owning your own unique item, be it a car, t-shirt or watch is an attractive prospect to anyone who considers themselves to have style. It’s also a great way to express your interest in a particular sport or hobby, and sometimes even the brand itself – think musicians, movies, cult […]